February 10, 2017

THE AGE OLD QUESTION - HOW DID YOU BECOME A "FASHION BLOGGER"

February 10, 2017

I THINK PEOPLE THINK THERE'S AN EASY, ONE WORD ANSWER TO THIS QUESTION, BUT IT'S FAR FROM THAT.
4-5 YEARS AGO I DON'T EVEN THINK THE TERM "FASHION BLOGGER" EXISTED, OR IF IT DID, I WAS TOO BUSY TRYING NOT TO FAIL MY VISUAL MERCHANDISING COURSE, AND MAKE SURE MY WEEKEND PLANS WERE SORTED. IF YOU SCROLL ALL THE WAY DOWN TO MY FIRST FEW POSTS, YOU'LL SEE THAT THERE WAS NOTHING PROFESSIONAL, OR STRATEGIC ABOUT THEM! LITERALLY JUST SELFIES UPON SELFIES, OUTFITS FROM THE WEEKEND, MY NEW PURCHASES THAT I BLEW MY WHOLE WEEKS WAGE ON ETC. I DON'T REMEMBER WHAT EVERYONE ELSE WAS POSTING ON INSTAGRAM BACK THEN, BUT I WAS NEVER ABOUT POSTING FOOD, FRIENDS OR PHOTOGRAPHY, PURELY JUST ME, MYSELF & I, HAHA I MEAN...MY FASHION!

I GOT INSTAGRAM IN LATE 2011 I'M PRETTY SURE, AND I DIDN'T START GETTING GIFTED PRODUCT OR PEOPLE REACHING OUT TO ME UNTIL ABOUT JULY 2013. I DON'T EVEN REMEMBER HOW MANY FOLLOWERS I HAD BACK WHEN THE FIRST FEW PEOPLE CONTACTED ME ASKING IF I COULD PROMOTE THEIR STUFF. I FIRST STARTED MAKING SMALL AMOUNTS OF MONEY OFF IT IN EARLY 2014, AND IN EARLY 2016 I WAS MAKING ENOUGH TO BE ABLE TO COMPLETELY QUIT MY JOB, AND FOCUS ON MAKING A NAME FOR MYSELF AS A FASHION BLOGGER.

I THINK SOME OF THE BEST TIPS I CAN GIVE PEOPLE ARE THE FOLLOWING:
CREATE SOMETHING UNIQUE TO YOU, AND STICK TO IT - MY MIRROR SELFIES HAVE FROM DAY 1 BEEN MY "THING". I KNOW HEAPS OF OTHER FASHION BLOGGERS WHO HAVE STARTED OUT WITH MIRROR OUTFIT SELFIES LIKE I HAVE, AND THEN THEY BLEW UP AS FASHION BLOGGERS AND NOW HAVE PROFESSIONAL PHOTOGRAPHERS AND DO DAILY PHOTOSHOOTS ETC. THAT'S ONE THING I'LL NEVER DO, BECAUSE I KNOW THAT MY MIRROR OUTFIT SELFIES ARE WHAT GOT PEOPLE TO GRAVITATE TOWARDS ME IN THE FIRST PLACE, SO I'M GOING TO STAY REAL AND KEEP THE SELFIES GOING! ANOTHER THING IS THE "SHANNEN JAI POSE" I DONT EVEN KNOW HOW THIS BECAME A WORLD WIDE THING, BUT IT HAS, AND THAT'S BECAUSE I STUCK TO IT!

DON'T GO LOOKING FOR WORK, LET IT FIND YOU - I SEE ALOT OF PEOPLE TRYING TOO HARD TO GET NOTICED IN THE SOCIAL MEDIA/FASHION WORLD, THEY TAG A WHOLE BUNCH OF WELL KNOWN PEOPLE/BRANDS IN THEIR PHOTOS HOPING TO GET NOTICED. AND THE AMOUNT OF EMAILS I GET (VIA MY CLOTHING LABEL @ALTEREGOTHELABEL) FROM PEOPLE WHO HAVE OBVIOUSLY JUST SENT OUT THE SAME "COLLABORATION" EMAIL TO EVERYONE THEY WANT FREE STUFF FROM ON INSTAGRAM. THIS JUST SCREAMS DESPERATION AND IF I'M BEING REAL WITH YOU, IS A TURN OFF TO ME AS A BUSINESS OWNER, SO IMAGINE IT WOULD BE TO OTHERS AS WELL. SO, IF YOU'RE STARTING UP AS A FASHION BLOGGER PROMISE ME YOU WON'T DO THIS, PLEASE BE PATIENT AND WORK HARD AND PEOPLE WILL EVENTUALLY COME TO YOU.

STAY TRUE TO YOURSELF - I GET EMAILS ABOUT FROM PROTEIN, DETOX TEA, TEETH WHITENING AND OTHER RANDOM COMPANIES ALL THE TIME ASKING TO COLLABORATE, BUT THAT'S NOT WHAT I'M ABOUT, I'M A FASHION BLOGGER AND I'VE LEARNT MY LESSON TO STAY AWAY FROM PROMOTING THESE THINGS (ALTHOUGH IT'S ALWAYS HARD TO DECLINE BECAUSE I'M NOT GONNA LIE, THEY THROW SUCH GOOD MONEY AT YOU LOL) BUT YES, IN SHORT, STAY TRUE TO YOURSELF AND MAKE SURE YOU ONLY POST THINGS THAT YOU'RE PASSIONATE ABOUT.

February 25, 2016

Shannen Jai Peroomal

THE GOOD OLD LIFT SELFIES

February 25, 2016

Shannen Jai Peroomal

WHEN JAMES AND I FIRST MOVED TO ADELAIDE THE CLUB FOUND US AN AMAZING APARTMENT, I COULDN'T HAVE ASKED FOR A BETTER FIRST HOME AWAY FROM HOME. ONE THING THAT I MISS ABOUT THAT PLACE (OTHER THAN EVERYTHING ABOUT IT LOL) IS THE FLOOR TO CEILING, WALL TO WALL, PURE, UNTAINTED MIRROR IN THE LIFTS. IT HAD SELFIES WRITTEN ALL OVER IT! IT WAS JUST TOO EASY, I'D WALK OUT MY DOOR, GET IN THE LIFT TO GO TO WORK, OR GO OUT AND DO WHAT I WAS DOING THAT DAY, PRAY THAT NO ONE WAS IN THE LIFT WHEN I GOT IN IT AND I SNAPPED AWAY FROM LEVEL 7 ALL THE WAY DOWN! AND NO I WAS NEVER CAUGHT IN THE ACT #PRO

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February 10, 2016

Shannen Jai Peroomal

THE INFAMOUS BED SELFIES

February 10, 2016

Shannen Jai Peroomal

I WAS ALWAYS LOOKING FOR WAYS TO MIX UP MY PHOTO GAME, SO ONE DAY I DECIDED TO SIT ON THE END OF THE BED AND TAKE A SELFIE IN THE WARDROBE MIRROR! WHAT CAN I SAY, PEOPLE GOT ON BOARD!
EVERYONE WOULD ALWAYS SAY "DON'T YOU EVER CHANGE YOUR SHEETS" LOL NO SHIT, BUT THIS WAS MY SPARE BEDROOM, AND IT WOULD NEVER GET USED SO IT WAS ALWAYS PHOTO READY.
AND FOR EVERYONE ASKING, I HAVE NO IDEA WHERE THE BED WAS FROM, IT CAME WITH THE APARTMENT #SOZ

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January 9, 2016

Shannen Jai Peroomal

THE EVOLUTION OF THE "SHANNEn POSE"

January 9, 2016

Shannen Jai Peroomal

SO THE FIRST TIME I EVER POPPED A SQUAT AND CAPTURED IT WAS PRECISELY 127 WEEKS AGO ACCORDING TO INSTAGRAM. I HAD MY OLD DOG (RIP MIMI GIRL) IN MY HANDS AND WANTED HER IN THE PICTURE. THE SECOND TIME, I DON'T EVEN KNOW WHAT MADE ME DO IT, BUT IT HAD A WHOLE LOTTA ATTITUDE ABOUT IT! THE TIMES AFTER THAT, A LITTLE SOMETHING YOU GUYS PROBABLY DON'T KNOW IS THAT I KEPT DOING IT BECAUSE THE MIRROR I HAD IN MY LOUNGE ROOM WAS ONLY 100CM SO I HAD TO SQUAT TO GET MY WHOLE BODY IN THE SHOT! I'VE LEFT THAT MIRROR BACK IN AUSTRALIA, BUT 4 HOUSES AND 2 COUNTRIES LATER, THE GOOD OLD POP A SQUAT POSE IS STILL GOING STRONG AND HAS CAUGHT ON ALL AROUND THE WORLD #SHANNENPOSE

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December 6, 2015

Shannen Jai Peroomal

WHERE IT ALL STARTED

December 6, 2015

Shannen Jai Peroomal

THESE BLURRY, TOTALLY CARELESS SELFIES ARE WHERE IT ALL STARTED! MY DAD BROUGHT HOME A HUGE MIRROR FROM ONE OF HIS BUILDING SITES FOR ME AND I WOULD TAKE A PHOTO OF MY OUTFIT PRETTY MUCH EVERY DAY BEFORE UNI, GOING OUT FOR DINNER OR PRE-CLUBBING ON THE WEEKEND. I CAN'T REMEMBER WHAT OTHER 17 YEAR OLDS WERE POSTING BACK THEN, BUT FOR ME IT WAS PURELY ABOUT MY FASHION, BECAUSE I GUESS I PUT A LOT OF THOUGHT INTO MY OUTFITS TO MAKE THEM DIFFERENT AND UNIQUE, AND I THOUGHT PEOPLE WOULD APPRECIATE SOME INSPIRATION - ALTHOUGH FUNNILY ENOUGH I USED TO ABSOLUTELY HATE WHEN SOMEONE WOULD COPY MY STYLE, BUT I KIND OF SET MYSELF UP FOR THAT AND NOW IT'S BASICALLY MY JOB HAHA!
PS. AS YOU SCROLL THROUGH YOU CAN SEE THAT TOWARDS THE END I REALISED I HAD TO STICK TO THE SAME ANGLE SO THEY ALL LOOK UNIFORM... AND I REALISED I SHOULD PROBABLY KEEP MY ROOM CLEAN IN THE BACKGROUND #OOPS