MY NAME IS SHANNEN JAI PEROOMAL & I’M 29 YEARS OLD AND WAS BORN AND RAISED IN MELBOURNE, AUSTRALIA, BUT I’M CURRENTLY LIVING IN EDINBURGH, SCOTLAND.

I HAVE BEEN A PERSONAL STYLE/"FASHION" BLOGGER (@SHANNENJAI) SINCE FALLING INTO IT IN LATE 2013 AND HAVE SINCE LAUNCHED MY OWN CLOTHING BRAND CALLED SJP BY SHANNEN JAI. I’VE HAD INSTAGRAM FOR 12 YEARS NOW, AND NEVER EVER EXPECTED TO HAVE TWO-HUNDRED-AND-SOMETHING-THOUSAND PEOPLE FOLLOW WHAT IS BASICALLY MY EVERYDAY FASHION DIARY. FROM THE BEGINNING IT’S ALWAYS BEEN ABOUT ME, MY MIRROR AND MY DAILY STYLE, AND ALTHOUGH MY LIFE IS EVOLVING AND FOLLOWERS ARE GROWING, I TRULY HOPE FOR IT TO STAY THAT WAY.

PEOPLE ALWAYS ASK ME HOW I GOT TO WHERE I AM TODAY, AND HONESTLY THE ONLY ADVICE I CAN GIVE IS TO STAY TRUE TO YOURSELF AND JUST DO YOU - WEAR WHAT YOU WANT, TAKE RISKS, DO WHAT MAKES YOU HAPPY! I WOULDN'T BE WHERE I AM TODAY WITHOUT THE SUPPORT OF MY FOLLOWERS, I APPRECIATE EVERY SINGLE ONE OF YOU & I HOPE TO CONTINUE TO BRING YOU A DOSE OF MY DAILY STYLE FOR YEARS TO COME!

MUCH LOVE,